Careers
Nonprofit content marketing benchmarks: the numbers and what sits behind them
Nonprofit content marketing benchmarks, the studies behind them, and how to read a conversion rate metric before it drives a budget decision.
Archive
October 2026
Operations
Practices that separate discipline from guesswork: nonprofit content teams
Nonprofit content teams separate discipline from guesswork by linking every claim to program evidence, donor intent and a sign-off path that holds under review.
Rules
Building nonprofit content plans around a sign-off list
A content sign-off list turns program evidence into donor-facing claims, and it fails when one story is stretched into a broad impact claim.
Strategy
Staging real gains: how nonprofit content output actually improves
Nonprofit content output improves when each stage has a finish line, a named owner, and a metric tied to donor action, donor retention, and giving.
Reviews
Nonprofit content examples other organizations have used well
Six nonprofit content examples that worked, from charity: water to charity navigator, with what each did and how to test the same move on your list.
Costs
Correcting the nonprofit content mistakes that keep resurfacing
Five recurring nonprofit content mistakes, why each one returns, and the practical fix that stops donor newsletters and appeals from failing again.
Operations
Questions nonprofit content teams ask before greenlighting a campaign
The questions nonprofit content teams ask before greenlighting a campaign, and what a defensible answer looks like for each stage of planning.
Careers
How to vet nonprofit social media case studies before you cite them
How to vet nonprofit social media case studies: name the campaign, check the method, disclose ties, and test one claim locally before you repeat it.
Operations
4 things to understand about nonprofit social media trends
Four nonprofit social media trends to watch in 2027: short video, monthly giving, search-led discovery, and stricter consent rules for donor data.
Rules
4 points on nonprofit social media best practices that matter
Four nonprofit social media practices worth running: consent on beneficiary stories, a posting calendar, real reply duties, and monthly reporting on gifts.
Strategy
The nonprofit social media checklist owners actually finish
A nonprofit social media checklist that covers posting cadence, approvals, accessibility and beneficiary consent, with steps a small team can finish in one sitting.
Costs
Sorting nonprofit social media tools by what they actually do
Nonprofit social media tools sorted by function, from scheduling and inbox to peer-to-peer fundraising, with the checks that keep each one honest.
Reviews
Reading nonprofit social media benchmarks without fooling yourself
Nonprofit social media benchmarks only help when the population, period and measure match your program, and the comparison stays separate from your own results.
Operations
Practical nonprofit social media examples for planning ahead
Named nonprofit social media examples, from charity water campaigns to food bank drives, and how to test each one against your own list and budget.
Careers
Nonprofit social media mistakes that experienced operators still make
Experienced nonprofit social teams still repeat a handful of social media mistakes that cost reach, trust and donations, and most are fixable this quarter.
Rules
The nonprofit social media questions worth asking before anything else
The first nonprofit social media questions to settle are channel fit, posting capacity, consent, and how you will judge a post that earns attention.
Careers
Tightening nonprofit social media output: doing more without more staff
How to improve nonprofit social media in 2027 means reusing one shoot, one caption bank and one approval window instead of hiring another coordinator.
Costs
Where nonprofit email marketing goes from here: what to know first
Nonprofit email marketing trends for 2027 covers deliverability, consent rules, monthly giving, and what to confirm before your team acts on any of them.
Reviews
Which nonprofit email marketing agencies are worth comparing: the useful version
A named comparison of nonprofit email marketing agencies, what each does well, and how to check their client results and pricing before you sign.
Strategy
What good nonprofit email marketing looks like for a business team, explained properly
Good nonprofit email marketing runs on deliverability, list consent and tests that move donations, not on open rates treated as proof of intent.
Strategy
Weighing nonprofit email marketing tools by the job, not the demo
Run Bloomerang, Neon, Mailchimp and HubSpot through one real donor email task, then price the staff labor and the exit costs before you sign.
Operations
Using nonprofit email marketing benchmarks carefully
Nonprofit email marketing benchmarks are context, not targets: compare rate bands with your audience, period, and denominator before setting a goal.
Careers
A nonprofit email marketing checklist built for real conditions
A nonprofit email marketing checklist covers consent, list hygiene, deliverability, segmentation, and unsubscribe handling, each with a recorded result.
Rules
The nonprofit email marketing mistakes people repeat, and how to stop
Nonprofit email marketing mistakes repeat when consent records, list hygiene and open-rate claims go unchecked, so fix the cause, not the symptom.
Strategy
Common nonprofit email marketing questions
Common nonprofit email marketing questions about consent, opt-outs and receipts, with CASL timing, U.S. rules and the records donor teams need.
Reviews
Nonprofit email marketing decisions for business teams: consent, deliverability and evaluation
A guide for business teams on nonprofit email marketing decisions: consent records, deliverability warm up, evaluation design, review checks and logging.
Costs
Four nonprofit email mechanisms to test, and the organizations that show each one
Four public nonprofit organizations, the email mechanism each one shows, its transfer limit, and a test you can run on your own donor list without copying its results.
Operations
Donor retention case studies: where to find and read them
Donor retention case studies: where the named libraries are, what each one publishes, and how to screen a case before you copy it onto your own donors.
Rules
Testing donor retention tools: a step-by-step buyer trial
How to compare donor retention tools in a trial: donor file import, renewal-by-cohort reporting, failed payment handling and the labor each adds.
Operations
Watching donor retention trends: what actually affects business plans
Donor retention trends for 2027 come down to cohort renewal, reason-coded attrition, and stewardship that earns voluntary long-term support.
Costs
Building a donor retention benchmark: numbers from your own program
Build a donor retention benchmark from your own program data with defined cohorts, real formulas, a review cadence, and a defensible baseline.
Careers
Habits that keep donor retention strong: what a business team should watch
Seven donor retention habits worth watching, from thank-you calls to monthly giving churn, with the reporting cadence that keeps each one honest.
Reviews
A review checklist for teams serious about donor retention
A donor retention checklist that tracks cohort renewal, coded attrition reasons, and review integrity before you name or compare any provider.
Costs
Donor retention examples with the guesswork removed, updated for 2027
Donor retention examples for 2027 show how cohort renewal, reason-coded attrition and stewardship decisions keep supporters giving year after year.
Strategy
Fixing donor retention mistakes: what teams repeat every quarter
Recurring donor retention mistakes usually trace back to source data, gift definitions or approval gaps in the CRM, not to the ask or campaign itself.
Careers
4 plain facts about donor retention questions
Four donor retention facts: the real cost of a lapsed gift, monthly giving churn, first-year renewal, and the data check that keeps a reactivation list clean.
Operations
Lifting donor retention: a focused, staged plan that actually works
Lifting donor retention takes staged acknowledgement, stewardship and reactivation work, with cohort renewal measured by reason-coded attrition.
Costs
Lessons from real campaigns: what they teach about donor acquisition
Four named campaigns show what actually moved net acquired donors, and why gross gift totals hide the donor acquisition cost and attrition behind them.
Rules
Tracking donor acquisition trends: what is reshaping them this season
Donor acquisition trends this season turn on cost per net acquired donor, channel mix, and growing review integrity scrutiny, not gross gifts alone.
Reviews
Operating practices: what separates strong donor acquisition from average
Donor acquisition best practices for 2027 explains practical decisions, evidence, measurement, risks, source limits, and review steps for business teams and editors.
Strategy
Comparing donor acquisition tools on the jobs they actually do
Six donor acquisition tools compared on the same task: finding new donors, proving cost per retained donor, and leaving with your data intact.
Reviews
Setting a donor acquisition threshold: five steps and an example
Set a donor acquisition threshold your board can check: count net donors, compare retention like with like, and write the stop rule before the campaign.
Operations
Who signs each line of a donor acquisition checklist
Each line of a donor acquisition release checklist needs a named signer and a closing action: audience, claims, consent, cost and measurement, with sample rows.
Careers
Where donor acquisition plans quietly go wrong, and the fix
Donor acquisition plans quietly go wrong when campaign assets drift from strategy, so trace each failure, fix every asset it touched, and retest before scaling.
Reviews
How to think about donor acquisition questions, updated for 2027
Donor acquisition questions for 2027 cover consent, donor fit, true cost per retained donor, and the stewardship that keeps a first gift from being the last.
Costs
Raising donor acquisition results: without adding a single new hire
Practical donor acquisition steps a small fundraising team can run without hiring, from gift arrays to lapsed reactivation, donor surveys, and net donor counts.