Guides
How to run a lapsed donor reactivation campaign that isn't spam
A lapsed donor reactivation campaign runs on order, not volume: clean the list, clear consent, then send mail and email stages on their own clocks.
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Guides
Guides
Monthly giving programs in Canada: benchmarks smaller shops can use
Monthly giving programs in Canada need benchmarks that fit local files, not US averages. Retention bands, cost triggers and what the metric cannot tell you.
Guides
Peer-to-peer fundraising platforms: comparing the ones nonprofits actually use
Peer-to-peer fundraising platforms comparison: Classy, Qgiv, Givebutter and DonorDrive judged on fees, donor data and payout speed for US nonprofits.
Guides
Nonprofit marketing analytics: a sheet of metric definitions
Define every nonprofit marketing analytics metric before it is reported: the decision, the numerator, the denominator, the period and the source behind it.