Strategy
Where nonprofit fundraising campaigns goes from here: a closer look
A dated watchlist of nonprofit fundraising trends for 2027, with what has shipped, what is only announced, and the evidence each item still needs.
Archive
September 2026
Reviews
How to vet nonprofit fundraising campaign agencies: what to ask and check
A practical guide to vetting nonprofit fundraising campaign agencies: named firms, what to ask, fee models, donor file ownership and pitch red flags.
Operations
Habits of well-run nonprofit fundraising campaigns, and what average ones lack
Well-run campaigns share habits you can watch: gift arrays tested on real donors, receipting done before appeals, and retention reviewed monthly.
Careers
Best nonprofit fundraising campaigns tools for 2027: a ranked shortlist
A ranked shortlist of nonprofit fundraising campaign tools for 2027, with what each platform does, who it suits, and how its pricing tiers work.
Rules
4 things nobody tells you about nonprofit fundraising campaigns benchmarks
Four benchmark traps quietly mislead nonprofit fundraising campaigns, including mismatched populations, stale periods, blended measures, and external figures.
Costs
4 details of nonprofit fundraising campaigns checklist people miss
Four details nonprofit teams miss in fundraising campaigns: net funds, donor quality, intended use, and stewardship. Each one changes the ask.
Reviews
Spotting nonprofit fundraising campaigns mistakes before they cost money for 2027
Nine fundraising campaign mistakes that quietly drain nonprofit revenue, with the audit check that catches each one before it reaches donors in 2027.
Strategy
What separates the strong nonprofit fundraising campaigns examples from the weak
Strong fundraising campaigns name a need, a donor, and a cost per dollar raised; weak ones borrow urgency and cannot show what the gift changed.
Strategy
Moving fundraising campaigns forward: small, staged wins that compound
Staged fundraising wins compound when each test names its donor group, its gift array, and the net funds it must beat before the next campaign ask.
Operations
Why the same three fundraising campaign questions resurface every cycle
Common nonprofit fundraising campaigns questions for 2027 explains decisions, evidence, measures, risks, source limits, and review steps for business teams.
Rules
Nonprofit donor mobilization in California: AG registration and IRS rules
California nonprofits must register with the AG, file FTB and Secretary of State forms, and follow IRS substantiation rules for donor mobilization. Includes complian
Rules
New York charity filings and the wording of the ask
The New York filing order for charities that solicit: CHAR410 before the first ask, CHAR500 after year end, and the Article 7-A wording the appeal must carry.
Rules
Nonprofit donor mobilization in Texas: state law, Texas Ethics Commission, and IRS rules
Texas guide to nonprofit donor mobilization: charitable solicitation registration, Texas Ethics Commission limits, IRS substantiation, and donor data privacy rules.
Rules
Nonprofit marketing strategy trends to monitor for 2027
Nonprofit marketing strategy trends to monitor for 2027: benchmark sources, email rules, donation-page tests, and donor privacy laws to plan carefully.
Careers
Nonprofit marketing strategy trends worth taking seriously
Nonprofit marketing strategy trends for 2027 separates shipped platform changes from previews, with named tools, evidence, and review dates.
Rules
Six nonprofit marketing strategy case studies to test
Six named nonprofit marketing strategy case studies to test, from WaterAid to the Canadian Cancer Society, and how to judge whether one fits your donors.
Costs
4 things worth knowing about nonprofit marketing strategy best practices
Four nonprofit marketing practices that hold up under review: donor file hygiene, gift array testing, monthly giving retention, and campaign sign-off.
Reviews
Nonprofit marketing strategy tools, reviewed without the sales pitch
A review of nonprofit marketing strategy tools, covering what each does, who it suits, its pricing model, and the limits a team should test.
Strategy
What a realistic nonprofit marketing strategy benchmark looks like: the useful version
A usable nonprofit marketing benchmark names its population, reporting period and specific metric, so you can recalculate the figure before you trust it.
Costs
A working brief on nonprofit marketing strategy checklist, updated for 2027
A 2027 nonprofit marketing strategy checklist covers donor data consent, gift array testing, email deliverability, receipting review and AI disclosure rules.
Operations
Nonprofit marketing strategy mistakes in plain terms, 2027 edition
Nonprofit marketing strategy mistakes for 2027, named plainly: donor acquisition cost, lapsed-donor spam, vague gift arrays, and sign-off stalls.
Rules
How BC PIPA changes donor data handling for Vancouver nonprofits
BC PIPA donor data rules: consent, breach notification and record-keeping for Vancouver charities, plus audit steps and a PIPEDA comparison.
Strategy
What do Calgary donors expect from Alberta disaster relief appeals?
Alberta disaster relief campaigns in Calgary must meet CRA receipting rules, local corporate matching habits, and clear reporting expectations.
Rules
How CASL consent rules shape Canadian nonprofit donor emails
CASL nonprofit donor email rules demand express or implied consent, CRTC enforcement awareness, and a documented consent workflow for Canadian charities.
Rules
CRA charitable receipting rules for Canadian donor campaigns
CRA charitable receipting rules for Canadian donor campaigns: eligible amount, advantage, required receipt fields, common errors and third party platform issues.
Rules
Cross-border giving, how Canadian charities can engage US donors legally
Cross-border giving Canadian charities can pursue US donors legally, but CRA receipting, IRS rules, and the 1980 treaty all shape what is allowed.
Rules
Montreal donor mobilization Law 25 and Bill 96 guide
How Montreal donor mobilization Law 25 consent rules, access requests and Bill 96 French-language duties apply to Quebec charity campaigns.
Rules
Nonprofit email journeys: advocacy and fundraising
An overview of nonprofit email journeys for advocacy and fundraising, with segmentation, political disclaimers, donor disclosures, and a worked sequence.
Careers
How business teams build nonprofit marketing strategy: the parts worth your time
A nonprofit marketing strategy works when donor intent, program evidence and consent rules shape each campaign, and when sign-off has one named owner.
Strategy
Statistics Canada charitable giving data: a planning method
Use Statistics Canada charitable giving data as context; combine CRA T3010, Census Profile, and your own file to shape acquisition and retention targets.
Strategy
Toronto vs Atlantic Canada, donor retention metrics that differ by market
Toronto donor retention metrics run leaner than Atlantic Canada's, where Halifax charity donors stay longer but cost per donor Canada benchmarks shift planning.
Rules
Write the charter first: nonprofit marketing strategy development
How to write a one-page charter for nonprofit marketing strategy development: audience, channels, budget, evidence and owner, with a worked example and the US email, text and charity-registration rules.
Rules
CASL for nonprofits: how consent rules change your email list
CASL nonprofit email compliance sets a stricter consent bar than US rules. What Canadian charities must disclose, keep and face if they get it wrong.
Costs
Nonprofit marketing strategy questions nobody wants to ask out loud
Common nonprofit marketing strategy questions for 2027 explains decisions, evidence, measures, risks, source limits, and review steps for business teams.
Strategy
Donation page optimization: A/B testing ideas that don't need a developer
Six donation page A/B tests a non-developer can ship, plus the conversion rate and average gift size numbers that decide which variant stays live.
Guides
How to run a lapsed donor reactivation campaign that isn't spam
A lapsed donor reactivation campaign runs on order, not volume: clean the list, clear consent, then send mail and email stages on their own clocks.
Costs
Nonprofit donor journey mapping to find and reduce drop-off
Nonprofit donor journey mapping starts with gift stages, touchpoints, and donor feedback. Build a practical map, find drop-off, and budget for upkeep.
Guides
Monthly giving programs in Canada: benchmarks smaller shops can use
Monthly giving programs in Canada need benchmarks that fit local files, not US averages. Retention bands, cost triggers and what the metric cannot tell you.
Rules
Nonprofit donor privacy laws by state: 14 state examples
Nonprofit donor privacy laws by state, shown through 14 states' privacy, charity and breach rules, plus IRS donor acknowledgment and record-keeping periods.
Guides
Peer-to-peer fundraising platforms: comparing the ones nonprofits actually use
Peer-to-peer fundraising platforms comparison: Classy, Qgiv, Givebutter and DonorDrive judged on fees, donor data and payout speed for US nonprofits.
Strategy
Which social media channel should a small nonprofit advertise on first?
Which social media for nonprofit advertising earns the first test: Meta versus LinkedIn, TikTok and YouTube, plus the questions that screen a seller.
Guides
Nonprofit marketing analytics: a sheet of metric definitions
Define every nonprofit marketing analytics metric before it is reported: the decision, the numerator, the denominator, the period and the source behind it.
Costs
Nonprofit event marketing: ceiling, calendar, net revenue
Nonprofit event marketing from one purpose sentence and a budget ceiling to the send calendar, event-day snags and a net revenue figure a board can check.
Careers
Nonprofit SEO for people who want the details
Nonprofit SEO works when a search visitor can find a service, a program or a way to give, and the charity can deliver what the page promised.
Strategy
Nonprofit social media: choosing channels and a cadence
Nonprofit social media works best on two channels with one format each, a cadence the staff can keep, and results read at the action window.
Reviews
Making sense of nonprofit email marketing (2027 update)
Nonprofit email marketing in 2027 comes down to consent, deliverability and net revenue per donor, not open rates, click rates or send volume.
Careers
Donor retention: the parts worth your attention
Donor retention in 2027 comes down to renewal rates, reason-coded attrition, consent records, and the true cost of every stewardship touch you make.
Operations
Donor acquisition: judging a channel by retained donors, consent and capacity
A framework for judging donor acquisition channels by cost per retained donor, plus the consent, receipting and capacity checks to settle before launch.
Rules
Nonprofit fundraising campaigns: the parts worth your attention
Nonprofit fundraising campaigns succeed when donor acquisition cost, retention and net revenue are tracked against mission capacity, not attention.
Operations
Nonprofit marketing strategy: the choices behind public claims and donor trust
A governance brief on nonprofit marketing strategy: mission task first, claim records behind public statements, consent practice, net cost and a decision file.