Strategy
Toronto vs Atlantic Canada, donor retention metrics that differ by market
Toronto donor retention metrics run leaner than Atlantic Canada's, where Halifax charity donors stay longer but cost per donor Canada benchmarks shift planning.
Topic
donor retention
Guides
How to run a lapsed donor reactivation campaign that isn't spam
A lapsed donor reactivation campaign runs on order, not volume: clean the list, clear consent, then send mail and email stages on their own clocks.
Costs
Nonprofit donor journey mapping to find and reduce drop-off
Nonprofit donor journey mapping starts with gift stages, touchpoints, and donor feedback. Build a practical map, find drop-off, and budget for upkeep.
Guides
Monthly giving programs in Canada: benchmarks smaller shops can use
Monthly giving programs in Canada need benchmarks that fit local files, not US averages. Retention bands, cost triggers and what the metric cannot tell you.
Careers
Donor retention: the parts worth your attention
Donor retention in 2027 comes down to renewal rates, reason-coded attrition, consent records, and the true cost of every stewardship touch you make.