Careers
Nonprofit content marketing benchmarks: the numbers and what sits behind them
Nonprofit content marketing benchmarks, the studies behind them, and how to read a conversion rate metric before it drives a budget decision.
Desk
Review Desk
Side-by-side work on nonprofit donor mobilization, held to the same conditions each time.
Operations
Practices that separate discipline from guesswork: nonprofit content teams
Nonprofit content teams separate discipline from guesswork by linking every claim to program evidence, donor intent and a sign-off path that holds under review.
Reviews
Nonprofit content examples other organizations have used well
Six nonprofit content examples that worked, from charity: water to charity navigator, with what each did and how to test the same move on your list.
Costs
Correcting the nonprofit content mistakes that keep resurfacing
Five recurring nonprofit content mistakes, why each one returns, and the practical fix that stops donor newsletters and appeals from failing again.
Careers
How to vet nonprofit social media case studies before you cite them
How to vet nonprofit social media case studies: name the campaign, check the method, disclose ties, and test one claim locally before you repeat it.
Operations
4 things to understand about nonprofit social media trends
Four nonprofit social media trends to watch in 2027: short video, monthly giving, search-led discovery, and stricter consent rules for donor data.
Rules
4 points on nonprofit social media best practices that matter
Four nonprofit social media practices worth running: consent on beneficiary stories, a posting calendar, real reply duties, and monthly reporting on gifts.
Strategy
The nonprofit social media checklist owners actually finish
A nonprofit social media checklist that covers posting cadence, approvals, accessibility and beneficiary consent, with steps a small team can finish in one sitting.
Costs
Sorting nonprofit social media tools by what they actually do
Nonprofit social media tools sorted by function, from scheduling and inbox to peer-to-peer fundraising, with the checks that keep each one honest.
Reviews
Reading nonprofit social media benchmarks without fooling yourself
Nonprofit social media benchmarks only help when the population, period and measure match your program, and the comparison stays separate from your own results.
Operations
Practical nonprofit social media examples for planning ahead
Named nonprofit social media examples, from charity water campaigns to food bank drives, and how to test each one against your own list and budget.
Careers
Nonprofit social media mistakes that experienced operators still make
Experienced nonprofit social teams still repeat a handful of social media mistakes that cost reach, trust and donations, and most are fixable this quarter.
Rules
The nonprofit social media questions worth asking before anything else
The first nonprofit social media questions to settle are channel fit, posting capacity, consent, and how you will judge a post that earns attention.
Careers
Tightening nonprofit social media output: doing more without more staff
How to improve nonprofit social media in 2027 means reusing one shoot, one caption bank and one approval window instead of hiring another coordinator.
Costs
Where nonprofit email marketing goes from here: what to know first
Nonprofit email marketing trends for 2027 covers deliverability, consent rules, monthly giving, and what to confirm before your team acts on any of them.
Reviews
Which nonprofit email marketing agencies are worth comparing: the useful version
A named comparison of nonprofit email marketing agencies, what each does well, and how to check their client results and pricing before you sign.
Strategy
What good nonprofit email marketing looks like for a business team, explained properly
Good nonprofit email marketing runs on deliverability, list consent and tests that move donations, not on open rates treated as proof of intent.
Strategy
Weighing nonprofit email marketing tools by the job, not the demo
Run Bloomerang, Neon, Mailchimp and HubSpot through one real donor email task, then price the staff labor and the exit costs before you sign.
Operations
Using nonprofit email marketing benchmarks carefully
Nonprofit email marketing benchmarks are context, not targets: compare rate bands with your audience, period, and denominator before setting a goal.
Careers
A nonprofit email marketing checklist built for real conditions
A nonprofit email marketing checklist covers consent, list hygiene, deliverability, segmentation, and unsubscribe handling, each with a recorded result.
Rules
The nonprofit email marketing mistakes people repeat, and how to stop
Nonprofit email marketing mistakes repeat when consent records, list hygiene and open-rate claims go unchecked, so fix the cause, not the symptom.
Costs
Four nonprofit email mechanisms to test, and the organizations that show each one
Four public nonprofit organizations, the email mechanism each one shows, its transfer limit, and a test you can run on your own donor list without copying its results.
Rules
Testing donor retention tools: a step-by-step buyer trial
How to compare donor retention tools in a trial: donor file import, renewal-by-cohort reporting, failed payment handling and the labor each adds.
Operations
Watching donor retention trends: what actually affects business plans
Donor retention trends for 2027 come down to cohort renewal, reason-coded attrition, and stewardship that earns voluntary long-term support.
Careers
Habits that keep donor retention strong: what a business team should watch
Seven donor retention habits worth watching, from thank-you calls to monthly giving churn, with the reporting cadence that keeps each one honest.
Reviews
A review checklist for teams serious about donor retention
A donor retention checklist that tracks cohort renewal, coded attrition reasons, and review integrity before you name or compare any provider.
Costs
Donor retention examples with the guesswork removed, updated for 2027
Donor retention examples for 2027 show how cohort renewal, reason-coded attrition and stewardship decisions keep supporters giving year after year.
Strategy
Fixing donor retention mistakes: what teams repeat every quarter
Recurring donor retention mistakes usually trace back to source data, gift definitions or approval gaps in the CRM, not to the ask or campaign itself.
Careers
4 plain facts about donor retention questions
Four donor retention facts: the real cost of a lapsed gift, monthly giving churn, first-year renewal, and the data check that keeps a reactivation list clean.
Operations
Lifting donor retention: a focused, staged plan that actually works
Lifting donor retention takes staged acknowledgement, stewardship and reactivation work, with cohort renewal measured by reason-coded attrition.
Rules
Tracking donor acquisition trends: what is reshaping them this season
Donor acquisition trends this season turn on cost per net acquired donor, channel mix, and growing review integrity scrutiny, not gross gifts alone.
Reviews
Operating practices: what separates strong donor acquisition from average
Donor acquisition best practices for 2027 explains practical decisions, evidence, measurement, risks, source limits, and review steps for business teams and editors.
Strategy
Comparing donor acquisition tools on the jobs they actually do
Six donor acquisition tools compared on the same task: finding new donors, proving cost per retained donor, and leaving with your data intact.
Reviews
Setting a donor acquisition threshold: five steps and an example
Set a donor acquisition threshold your board can check: count net donors, compare retention like with like, and write the stop rule before the campaign.
Operations
Who signs each line of a donor acquisition checklist
Each line of a donor acquisition release checklist needs a named signer and a closing action: audience, claims, consent, cost and measurement, with sample rows.
Careers
Where donor acquisition plans quietly go wrong, and the fix
Donor acquisition plans quietly go wrong when campaign assets drift from strategy, so trace each failure, fix every asset it touched, and retest before scaling.
Reviews
How to think about donor acquisition questions, updated for 2027
Donor acquisition questions for 2027 cover consent, donor fit, true cost per retained donor, and the stewardship that keeps a first gift from being the last.
Costs
Raising donor acquisition results: without adding a single new hire
Practical donor acquisition steps a small fundraising team can run without hiring, from gift arrays to lapsed reactivation, donor surveys, and net donor counts.
Strategy
Where nonprofit fundraising campaigns goes from here: a closer look
A dated watchlist of nonprofit fundraising trends for 2027, with what has shipped, what is only announced, and the evidence each item still needs.
Reviews
How to vet nonprofit fundraising campaign agencies: what to ask and check
A practical guide to vetting nonprofit fundraising campaign agencies: named firms, what to ask, fee models, donor file ownership and pitch red flags.
Operations
Habits of well-run nonprofit fundraising campaigns, and what average ones lack
Well-run campaigns share habits you can watch: gift arrays tested on real donors, receipting done before appeals, and retention reviewed monthly.
Careers
Best nonprofit fundraising campaigns tools for 2027: a ranked shortlist
A ranked shortlist of nonprofit fundraising campaign tools for 2027, with what each platform does, who it suits, and how its pricing tiers work.
Rules
4 things nobody tells you about nonprofit fundraising campaigns benchmarks
Four benchmark traps quietly mislead nonprofit fundraising campaigns, including mismatched populations, stale periods, blended measures, and external figures.
Costs
4 details of nonprofit fundraising campaigns checklist people miss
Four details nonprofit teams miss in fundraising campaigns: net funds, donor quality, intended use, and stewardship. Each one changes the ask.
Reviews
Spotting nonprofit fundraising campaigns mistakes before they cost money for 2027
Nine fundraising campaign mistakes that quietly drain nonprofit revenue, with the audit check that catches each one before it reaches donors in 2027.
Strategy
What separates the strong nonprofit fundraising campaigns examples from the weak
Strong fundraising campaigns name a need, a donor, and a cost per dollar raised; weak ones borrow urgency and cannot show what the gift changed.
Strategy
Moving fundraising campaigns forward: small, staged wins that compound
Staged fundraising wins compound when each test names its donor group, its gift array, and the net funds it must beat before the next campaign ask.
Operations
Why the same three fundraising campaign questions resurface every cycle
Common nonprofit fundraising campaigns questions for 2027 explains decisions, evidence, measures, risks, source limits, and review steps for business teams.
Rules
Nonprofit donor mobilization in California: AG registration and IRS rules
California nonprofits must register with the AG, file FTB and Secretary of State forms, and follow IRS substantiation rules for donor mobilization. Includes complian
Rules
New York charity filings and the wording of the ask
The New York filing order for charities that solicit: CHAR410 before the first ask, CHAR500 after year end, and the Article 7-A wording the appeal must carry.
Rules
Nonprofit donor mobilization in Texas: state law, Texas Ethics Commission, and IRS rules
Texas guide to nonprofit donor mobilization: charitable solicitation registration, Texas Ethics Commission limits, IRS substantiation, and donor data privacy rules.
Rules
Nonprofit marketing strategy trends to monitor for 2027
Nonprofit marketing strategy trends to monitor for 2027: benchmark sources, email rules, donation-page tests, and donor privacy laws to plan carefully.
Careers
Nonprofit marketing strategy trends worth taking seriously
Nonprofit marketing strategy trends for 2027 separates shipped platform changes from previews, with named tools, evidence, and review dates.
Rules
Six nonprofit marketing strategy case studies to test
Six named nonprofit marketing strategy case studies to test, from WaterAid to the Canadian Cancer Society, and how to judge whether one fits your donors.
Costs
4 things worth knowing about nonprofit marketing strategy best practices
Four nonprofit marketing practices that hold up under review: donor file hygiene, gift array testing, monthly giving retention, and campaign sign-off.
Reviews
Nonprofit marketing strategy tools, reviewed without the sales pitch
A review of nonprofit marketing strategy tools, covering what each does, who it suits, its pricing model, and the limits a team should test.
Strategy
What a realistic nonprofit marketing strategy benchmark looks like: the useful version
A usable nonprofit marketing benchmark names its population, reporting period and specific metric, so you can recalculate the figure before you trust it.
Costs
A working brief on nonprofit marketing strategy checklist, updated for 2027
A 2027 nonprofit marketing strategy checklist covers donor data consent, gift array testing, email deliverability, receipting review and AI disclosure rules.
Operations
Nonprofit marketing strategy mistakes in plain terms, 2027 edition
Nonprofit marketing strategy mistakes for 2027, named plainly: donor acquisition cost, lapsed-donor spam, vague gift arrays, and sign-off stalls.
Rules
How BC PIPA changes donor data handling for Vancouver nonprofits
BC PIPA donor data rules: consent, breach notification and record-keeping for Vancouver charities, plus audit steps and a PIPEDA comparison.
Rules
How CASL consent rules shape Canadian nonprofit donor emails
CASL nonprofit donor email rules demand express or implied consent, CRTC enforcement awareness, and a documented consent workflow for Canadian charities.
Rules
CRA charitable receipting rules for Canadian donor campaigns
CRA charitable receipting rules for Canadian donor campaigns: eligible amount, advantage, required receipt fields, common errors and third party platform issues.
Rules
Cross-border giving, how Canadian charities can engage US donors legally
Cross-border giving Canadian charities can pursue US donors legally, but CRA receipting, IRS rules, and the 1980 treaty all shape what is allowed.
Rules
Montreal donor mobilization Law 25 and Bill 96 guide
How Montreal donor mobilization Law 25 consent rules, access requests and Bill 96 French-language duties apply to Quebec charity campaigns.
Rules
Nonprofit email journeys: advocacy and fundraising
An overview of nonprofit email journeys for advocacy and fundraising, with segmentation, political disclaimers, donor disclosures, and a worked sequence.
Careers
How business teams build nonprofit marketing strategy: the parts worth your time
A nonprofit marketing strategy works when donor intent, program evidence and consent rules shape each campaign, and when sign-off has one named owner.
Rules
Write the charter first: nonprofit marketing strategy development
How to write a one-page charter for nonprofit marketing strategy development: audience, channels, budget, evidence and owner, with a worked example and the US email, text and charity-registration rules.
Rules
CASL for nonprofits: how consent rules change your email list
CASL nonprofit email compliance sets a stricter consent bar than US rules. What Canadian charities must disclose, keep and face if they get it wrong.
Costs
Nonprofit marketing strategy questions nobody wants to ask out loud
Common nonprofit marketing strategy questions for 2027 explains decisions, evidence, measures, risks, source limits, and review steps for business teams.
Guides
Monthly giving programs in Canada: benchmarks smaller shops can use
Monthly giving programs in Canada need benchmarks that fit local files, not US averages. Retention bands, cost triggers and what the metric cannot tell you.
Rules
Nonprofit donor privacy laws by state: 14 state examples
Nonprofit donor privacy laws by state, shown through 14 states' privacy, charity and breach rules, plus IRS donor acknowledgment and record-keeping periods.
Guides
Peer-to-peer fundraising platforms: comparing the ones nonprofits actually use
Peer-to-peer fundraising platforms comparison: Classy, Qgiv, Givebutter and DonorDrive judged on fees, donor data and payout speed for US nonprofits.
Strategy
Which social media channel should a small nonprofit advertise on first?
Which social media for nonprofit advertising earns the first test: Meta versus LinkedIn, TikTok and YouTube, plus the questions that screen a seller.
Guides
Nonprofit marketing analytics: a sheet of metric definitions
Define every nonprofit marketing analytics metric before it is reported: the decision, the numerator, the denominator, the period and the source behind it.
Costs
Nonprofit event marketing: ceiling, calendar, net revenue
Nonprofit event marketing from one purpose sentence and a budget ceiling to the send calendar, event-day snags and a net revenue figure a board can check.
Careers
Nonprofit SEO for people who want the details
Nonprofit SEO works when a search visitor can find a service, a program or a way to give, and the charity can deliver what the page promised.
Strategy
Nonprofit social media: choosing channels and a cadence
Nonprofit social media works best on two channels with one format each, a cadence the staff can keep, and results read at the action window.
Reviews
Making sense of nonprofit email marketing (2027 update)
Nonprofit email marketing in 2027 comes down to consent, deliverability and net revenue per donor, not open rates, click rates or send volume.
Careers
Donor retention: the parts worth your attention
Donor retention in 2027 comes down to renewal rates, reason-coded attrition, consent records, and the true cost of every stewardship touch you make.
Rules
Nonprofit fundraising campaigns: the parts worth your attention
Nonprofit fundraising campaigns succeed when donor acquisition cost, retention and net revenue are tracked against mission capacity, not attention.
Operations
Nonprofit marketing strategy: the choices behind public claims and donor trust
A governance brief on nonprofit marketing strategy: mission task first, claim records behind public statements, consent practice, net cost and a decision file.