Rules
Building nonprofit content plans around a sign-off list
A content sign-off list turns program evidence into donor-facing claims, and it fails when one story is stretched into a broad impact claim.
Desk
Planning Desk
Timelines, dependencies and the order that keeps nonprofit marketing from stalling.
Strategy
Staging real gains: how nonprofit content output actually improves
Nonprofit content output improves when each stage has a finish line, a named owner, and a metric tied to donor action, donor retention, and giving.
Operations
Questions nonprofit content teams ask before greenlighting a campaign
The questions nonprofit content teams ask before greenlighting a campaign, and what a defensible answer looks like for each stage of planning.
Strategy
Common nonprofit email marketing questions
Common nonprofit email marketing questions about consent, opt-outs and receipts, with CASL timing, U.S. rules and the records donor teams need.
Reviews
Nonprofit email marketing decisions for business teams: consent, deliverability and evaluation
A guide for business teams on nonprofit email marketing decisions: consent records, deliverability warm up, evaluation design, review checks and logging.
Costs
Building a donor retention benchmark: numbers from your own program
Build a donor retention benchmark from your own program data with defined cohorts, real formulas, a review cadence, and a defensible baseline.
Guides
How to run a lapsed donor reactivation campaign that isn't spam
A lapsed donor reactivation campaign runs on order, not volume: clean the list, clear consent, then send mail and email stages on their own clocks.
Costs
Nonprofit donor journey mapping to find and reduce drop-off
Nonprofit donor journey mapping starts with gift stages, touchpoints, and donor feedback. Build a practical map, find drop-off, and budget for upkeep.
Operations
Donor acquisition: judging a channel by retained donors, consent and capacity
A framework for judging donor acquisition channels by cost per retained donor, plus the consent, receipting and capacity checks to settle before launch.