Operations
Donor retention case studies: where to find and read them
Donor retention case studies: where the named libraries are, what each one publishes, and how to screen a case before you copy it onto your own donors.
Desk
Market Desk
Who supplies what, at what price, and how that has moved.
Costs
Lessons from real campaigns: what they teach about donor acquisition
Four named campaigns show what actually moved net acquired donors, and why gross gift totals hide the donor acquisition cost and attrition behind them.
Strategy
What do Calgary donors expect from Alberta disaster relief appeals?
Alberta disaster relief campaigns in Calgary must meet CRA receipting rules, local corporate matching habits, and clear reporting expectations.
Strategy
Statistics Canada charitable giving data: a planning method
Use Statistics Canada charitable giving data as context; combine CRA T3010, Census Profile, and your own file to shape acquisition and retention targets.
Strategy
Toronto vs Atlantic Canada, donor retention metrics that differ by market
Toronto donor retention metrics run leaner than Atlantic Canada's, where Halifax charity donors stay longer but cost per donor Canada benchmarks shift planning.
Strategy
Donation page optimization: A/B testing ideas that don't need a developer
Six donation page A/B tests a non-developer can ship, plus the conversion rate and average gift size numbers that decide which variant stays live.